Meet The Founder

Hi, I'm Tyla.

Bad B was born from my passion for training, confidence and helping women become the strongest version of themselves.

As a coach, athlete and mum, I know what it's like to rebuild. To start over. To show up even when motivation isn't there.

I created Bad B for women who refuse to quit on themselves.

For the women chasing goals.
For the women rebuilding confidence.
For the women showing up on the hard days.

Every piece in this collection was chosen with one purpose in mind to help you feel strong, confident and comfortable in your own skin.

Bad B is more than activewear.

It's a reminder of who you are.

Welcome to the Bad B Era.